A couple of weeks ago, in my Breaking Fad column over on The Register, I wrote about Dolby Atmos, and the difficulty in getting people to upgrade their AV systems. In short, people don’t upgrade home it the way they upgrade their phones, and you’ll need a compelling reason to do so.
Most of what we’ve talked about with regard to object based audio on The Register has been in terms of Home Cinema, but I’m just back from IBC in Amsterdam, and having seen some of the demos there, from people like DTS and the BBC R&D team, it’s clear that there’s a lot more to object based audio than just improvements in surround sound.
I hope to have the opportunity to explore some of those things – along with other neat technology from IBC – on The Register soon, so watch this space for links.