This is the last part of a four part posting, beginning with Everbody knows how reviews work Part 3 – Selection bias The question at the end is “Can you trust reviews.” I’d say yes you can – but of course you’ll be expecting me to say that. I do hope, though, that I’ve given… Read More Can you trust reviews?
Part 2 – The problems with reviews You might – and I hope you will – accept by now that the finances are one of the main reasons for some reviews not being as good as you might like them to be. But still, there are questions about those pesky advertisers. Do they get more… Read More Selection bias
Part 1 – Everybody knows how reviews work What about those bad reviews? Why didn’t the reviewer find the flaws that an experienced user would find in a few minutes? It’s tempting for the casual observer to assume that everything wrong with product reviews must be to do with advertiser influence. But again, speaking from… Read More The problems with reviews
As well as writing and editing stuff about gadgets, digital TV and computers, I spend a fair bit of time participating on various forums. And one of the assertions that I come up against time and time again is that “Everybody knows advertisers get good reviews.” It’s a popular meme, oft repeated online, and sometimes… Read More Everybody knows how reviews work