I read quite a lot, especially eBooks, so my attention was grabbed by an email from Kobo, offering 30% off “select” books. That’s quite handy. But a look at the small print reveals this text:
“Discount code is valid for one time 30% off any eBook purchase excluding those from the following publishers: In the UK – Hachette Book Group, HarperCollins, Penguin, Random House, Simon & Schuster, Wiley, and Zondervan, and all respective subsidiary imprints.”
Now, correct me if I’m wrong, but that’s pretty much all the major publishers in the UK, isn’t it? Sure, there are some independent and smaller companies that aren’t covered by that. But I think it’s actually quite likely that the vast majority of books that many people might decide they want to buy are actually going to be excluded from the offer by that bit of small print.
And, of course, a lot of people won’t actually be certain who owns a particular publisher – they’ll just want the latest title by their favourite author.
I can’t help thinking that a fair number of people are going to be disappointed when they try to use the discount code. Wouldn’t it have been better to say “30% off some independent titles” or something like that?