Waterstones cuts price of Sony Reader to £99

Sony's PRS-300 Reader Pocket Edition - £160 at a Sony Centre, but just £99 from Waterstones, starting August 10th

Waterstones has confirmed to me that their pricing for the Sony Reader Pocket Edition will drop to £99 tomorrow (August 10th), both in store and online.
The company says that will make it the cheapest branded reader on the UK High Street, and pointed out that it’s also cheaper than the new Kindle – though of course it also lacks WiFI.
Even so, it’s a welcome development – but still a shame that the books themselves cost so much in ePub format.