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	<title>Comments on: 4TV – Freeview to the rescue? Or perhaps the OFT</title>
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	<link>http://gonedigital.net/2010/07/16/4tv-%e2%80%93-freeview-to-the-rescue-or-perhaps-the-oft/</link>
	<description>Nigel Whitfield’s digital TV &#38; technology blog</description>
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		<title>By: Nigel</title>
		<link>http://gonedigital.net/2010/07/16/4tv-%e2%80%93-freeview-to-the-rescue-or-perhaps-the-oft/comment-page-1/#comment-849</link>
		<dc:creator>Nigel</dc:creator>
		<pubDate>Tue, 20 Jul 2010 09:11:56 +0000</pubDate>
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		<description>I wouldn’t go as far as to say that - but I do think people need to be certain of what exactly are the capabilities of a product they’re buying.

The conclusion that some people have drawn from this is that I’m advising against the 3View box specifically, and I certainly am not doing that - I haven’t had one here to play with, nor have I yet asked them if they will be getting Digital Tick certification.

However, they have confirmed that they will be able to decode the Freeview HD EPG, which is an agreement separate from the Freeview logo certification, so they aren’t reliant on other people for that very important aspect of the device.

Ultimately, it’s a question of consumer confidence and certainty. If you know that a product has an agreement in place that allows it to decode the Freeview HD programme guide, and is DVB compliant, so it will pick up the standard guide too, then for some people that will be sufficient to make them happy.

Others may prefer to look for a box with the various certification marks, which imply not only that, but also the presence of the interactive MHEG engine, and ability to accept updates broadcast over the air.

A simple certification scheme is easiest for less technical buyers - it should give them certainty, even if they don’t understand the technologies involved. 

For those who are more aware of the implications of a different approach, I’m not going to advise against choosing a specific box about which I know very little. But I will stress the need to find out exactly what is included, what is omitted, and how much of the functionality relies on things over which you have no control.</description>
		<content:encoded><![CDATA[<p>I wouldn’t go as far as to say that &#8211; but I do think people need to be certain of what exactly are the capabilities of a product they’re buying.</p>
<p>The conclusion that some people have drawn from this is that I’m advising against the 3View box specifically, and I certainly am not doing that &#8211; I haven’t had one here to play with, nor have I yet asked them if they will be getting Digital Tick certification.</p>
<p>However, they have confirmed that they will be able to decode the Freeview HD EPG, which is an agreement separate from the Freeview logo certification, so they aren’t reliant on other people for that very important aspect of the device.</p>
<p>Ultimately, it’s a question of consumer confidence and certainty. If you know that a product has an agreement in place that allows it to decode the Freeview HD programme guide, and is DVB compliant, so it will pick up the standard guide too, then for some people that will be sufficient to make them happy.</p>
<p>Others may prefer to look for a box with the various certification marks, which imply not only that, but also the presence of the interactive MHEG engine, and ability to accept updates broadcast over the air.</p>
<p>A simple certification scheme is easiest for less technical buyers &#8211; it should give them certainty, even if they don’t understand the technologies involved. </p>
<p>For those who are more aware of the implications of a different approach, I’m not going to advise against choosing a specific box about which I know very little. But I will stress the need to find out exactly what is included, what is omitted, and how much of the functionality relies on things over which you have no control.</p>
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		<title>By: Andy</title>
		<link>http://gonedigital.net/2010/07/16/4tv-%e2%80%93-freeview-to-the-rescue-or-perhaps-the-oft/comment-page-1/#comment-848</link>
		<dc:creator>Andy</dc:creator>
		<pubDate>Tue, 20 Jul 2010 09:00:18 +0000</pubDate>
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		<description>Reading between the lines of this article, I&#039;d agree that there is some advice being given here NOT to purchase any none Freeview certified piece of equipment!</description>
		<content:encoded><![CDATA[<p>Reading between the lines of this article, I&#8217;d agree that there is some advice being given here NOT to purchase any none Freeview certified piece of equipment!</p>
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		<title>By: Neil Musgrove</title>
		<link>http://gonedigital.net/2010/07/16/4tv-%e2%80%93-freeview-to-the-rescue-or-perhaps-the-oft/comment-page-1/#comment-837</link>
		<dc:creator>Neil Musgrove</dc:creator>
		<pubDate>Fri, 16 Jul 2010 15:29:29 +0000</pubDate>
		<guid isPermaLink="false">http://gonedigital.net/?p=463#comment-837</guid>
		<description>The soon to be released 3View box looks very nice but their decision to not obtain Freeview certification (and I can see no digital tick on their site) combined with the points raised in this article make me very wary of purchasing it.</description>
		<content:encoded><![CDATA[<p>The soon to be released 3View box looks very nice but their decision to not obtain Freeview certification (and I can see no digital tick on their site) combined with the points raised in this article make me very wary of purchasing it.</p>
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